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Search: person:"Chao, Chih-Wei"
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new product adoption
Consumer behaviour
8
Konsumentenverhalten
8
Innovation
5
New product development
5
Produktentwicklung
5
Consumer innovativeness
4
Innovation diffusion
4
Innovationsdiffusion
4
Innovation adoption
3
Innovationsakzeptanz
3
Beziehungsmarketing
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Relationship marketing
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Bestellung
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China
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Consumer attitudeIn-store purchase intention
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Consumers
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Customer integration
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Diffusion of product innovation
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E-commerce
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Einzelhandel
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Electronic Commerce
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Emerging economies
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Emotion
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Experiential products
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Gender
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Gender differences
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Geschlecht
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Innovation management
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Innovationsmanagement
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Innovativeness
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Internet marketing
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Kraftfahrzeug
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Kundenbindungsprogramm
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Kundenintegration
1
Leading option
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Learning organization
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Learning process
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Lernende Organisation
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Chao, Chih-Wei
2
Hung, Yu-Chen
1
Lai, Po-Hsin
1
Reid, Mike
1
Reimers, Vaughan
1
Sun, Li
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Journal of international consumer marketing
1
Journal of strategic marketing
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ECONIS (ZBW)
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Does consumer innovativeness matter in electrified vehicle? : the moderation role of consumer involvement
Chao, Chih-Wei
;
Hung, Yu-Chen
;
Sun, Li
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 298-311
Persistent link: https://www.econbiz.de/10013361417
Saved in:
2
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
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