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~subject:"perceived homophily"
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perceived homophily
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International journal of advertising : the review of marketing communications
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Explaining purchase intent via expressed reasons to follow an influencer,
perceived
homophily
, and perceived authenticity
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 368-383
Persistent link: https://www.econbiz.de/10014234104
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2
Negative eWOM on social media : role of individual, contextual and social determinants
Sharma, Isha
;
Jain, Kokil
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 377-398
Persistent link: https://www.econbiz.de/10012512664
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