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Journal of promotion management : innovations in planning and applied research
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The effects of sales promotions on mobile banking a cross-cultural study
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
3
,
pp. 350-371
Persistent link: https://www.econbiz.de/10012179131
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