The effects of sales promotions on mobile banking a cross-cultural study
Year of publication: |
2020
|
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Authors: | Santini, Fernando de Oliveira ; Ladeira, Wagner Junior ; Sampaio, Claudio Hoffmann ; Boeira, Juan Pablo |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 26.2020, 3, p. 350-371
|
Subject: | attractiveness and uncertainty avoidance | impulsivity | mobile banking | prudence | sales promotions | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Electronic Banking | Electronic banking | Deutschland | Germany |
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