Beghin, John; Yue, Chengyan; Marette, Stéphan - Center for Agricultural and Rural Development (CARD), … - 2006
quality of their products. We show that if this effort level is selected, a producer will prefer to rely on brand advertising …In the context of the wine industry, we investigate producers' choice between geographical indications and brand … advertising to convey information to consumers. Producers also decide whether or not to select an effort level for improving the …