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randomized field experiment
Advertising
8
Werbung
7
Advertising effects
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Werbewirkung
5
Consumer behaviour
3
Konsumentenverhalten
3
E-commerce
2
Electronic Commerce
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Internet marketing
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Online retailing
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Online-Handel
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Online-Marketing
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Product advertising
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average treatment effect
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electronic commerce
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Altersgrenze
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Altersvorsorge
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Body esteem
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Brand identity
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Brand management
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Brand migration
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Communication
1
Corpoprate communication
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Corporate advertising
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Corporate culture
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Corporate identity
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Corporate reputation
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Cosmeceutical product advertising
1
Cosmetics
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Cultural identity
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Cultural values
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Deutschland
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Distribution channel
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Enterprise
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Equilibrium theory
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Ernährungsindustrie
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Kumar, Anuj
2
Hosanagar, Kartik
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Tan, Yinliang
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Information systems research : ISR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
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2
The demand effects of joint
product
advertising
in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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