The demand effects of joint product advertising in online videos
Year of publication: |
2015
|
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Authors: | Kumar, Anuj ; Tan, Yinliang |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 61.2015, 8, p. 1921-1937
|
Subject: | electronic commerce | product advertising | online product networks | virtual product experience | complementary products | demand spillovers | randomized field experiment | value of IT | average treatment effect | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Werbung | Advertising | Online-Handel | Online retailing | Internet | Social Web | Social web |
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