Agnieszka, Szpitter - In: Organization and Management 2011 (2011) 5 (148), pp. 173-181
In this article the main purpose is to present the different worst practices in the area of marketing. The first part … of the article is about the differences between two paradigms: best practices and worst practices and proposes an … approach focuses on worst practices. The concept of worst practices is based on finding the root of problem and, then, to avoid …