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Exploring the comparative importance of online hotel reviews' heuristic attributes in review helpfulness : a conjoint analysis approach
Yang, Sung-Byung
;
Shin, Seung-Hun
;
Joun, Youhee
;
Koo, Chulmo
- In:
Journal of travel and tourism marketing
34
(
2017
)
7
,
pp. 963-985
Persistent link: https://www.econbiz.de/10011757752
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