Exploring the comparative importance of online hotel reviews' heuristic attributes in review helpfulness : a conjoint analysis approach
Year of publication: |
October 2017
|
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Authors: | Yang, Sung-Byung ; Shin, Seung-Hun ; Joun, Youhee ; Koo, Chulmo |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 34.2017, 7, p. 963-985
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Subject: | Online hotel review | heuristic attribute importance | reviewer-related attribute | review-related attribute | review helpfulness | conjoint analysis | exploratory case study | Conjoint-Analyse | Conjoint analysis | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Heuristik | Heuristics | Virales Marketing | Viral marketing |
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