MANSORI, Shaheen; TYNG, Goh Guann; ISMAIL, Zarina Mizam Mohd - In: Management Dynamics in the Knowledge Economy Journal 2 (2014) 4, pp. 5-20
Financial services sector has become very competitive after Malaysia government's liberalization policy. In order to address the increased competition, banks have shifted their strategy from product-centered to a customer-centered strategy. This study tests a model related to the relationship...