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sport sponsorship
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Sports
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Sportveranstaltung
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Football
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Fußball
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Olympic Games
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Wettbewerbsvorteil
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balance theory
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signaling theory
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sponsorship-linked marketing
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survival analysis
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Jensen, Jonathan A.
3
Turner, Brian A.
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Journal of advertising research
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576984
Saved in:
2
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576989
Saved in:
3
Advances in sport sponsorship revenue forecasting : an event history analysis approach
Jensen, Jonathan A.
;
Turner, Brian A.
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
1
,
pp. 6-19
Persistent link: https://www.econbiz.de/10011697103
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