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Search: subject:"social marketing"
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Social marketing
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Brennan, Linda
13
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10
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Aleti, Torgeir
9
Binney, Wayne
9
Rundle-Thiele, Sharyn
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Kubacki, Krzysztof
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Dietrich, Timo
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Domegan, Christine
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5
McHugh, Patricia
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Previte, Josephine
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Szablewska, Natalia
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The SAGE handbook of social marketing
25
Social marketing and behaviour change : models, theory and applications
15
Social marketing for public health : global trends and success stories
14
Macro-social marketing insights : systems thinking for wicked problems
13
Contemporary issues in social marketing
11
Segmentation in social marketing : process, methods and application
11
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
6
Key debates and contemporary issues in nonprofit marketing
5
Nonprofit marketing : sectoral applications
5
Continuing to broaden the marketing concept : making the world a better place
4
Ethical and social marketing in Asia : incorporating fairness management
4
Psychology of branding
3
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
3
The SAGE handbook of social media marketing
3
Advertising and violence : concepts and perspectives
2
Breaking new ground in theory and practice
2
CSR 2.0 and the new era of corporate citizenship
2
Collective creativity for responsible and sustainable business practice
2
Cutting edge international research
2
Major theoretical debates and contemporary issues in marketing theory
2
Making a difference through marketing : a quest for diverse perspectives
2
Nudging health : health law and behavioral economics
2
Public Marketing und Social Marketing
2
Public and nonprofit marketing
2
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
Social responsibility of business enterprises
2
Sustainable luxury : managing social and environmental performance in iconic brands
2
The Routledge companion to nonprofit marketing
2
Transformative consumer research for personal and collective well-being
2
(Partei-)Politik im Zeichen des Marketing : [...parteienwissenschaftliches Symposion des Instituts für Deutsches und Europäisches Parteienrecht und Parteienforschung ..., das am 18. und 19. April 2008 in Düsseldorf .. stattfand]
1
A research agenda for economic psychology
1
Advertising in new formats and media : current research and implications for marketers
1
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
1
Bridging the gap between advertising academia and practice
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Business and sustainability : concepts, strategies and changes
1
CSR and sustainability in the public sector
1
CSR und Wirtschaftspsychologie : psychologische Strategien zur Förderung nachhaltiger Managemententscheidungen und Lebensstile
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ECONIS (ZBW)
242
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71
Grüne Nudges
Schubert, Christian
- In:
Die europäische Energiewende
,
(pp. 105-125)
.
2017
Persistent link: https://www.econbiz.de/10011749513
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72
Behavioural economics: using "nudges" for promoting pro-environmental behaviours in the workplace
Michaels, Eugene
;
Powell, Melanie
- In:
The low carbon economy : understanding and supporting a …
,
(pp. 59-85)
.
2017
Persistent link: https://www.econbiz.de/10011890668
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73
Taxation and nudging
James, Simon R.
- In:
Handbook of behavioural economics and smart …
,
(pp. 317-330)
.
2017
Persistent link: https://www.econbiz.de/10011673143
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74
Social value co-creation : insights from consumers, employees, and managers
Devereux, Michael T.
;
Gonzales Gallarza, Martina G.
- In:
CSR 2.0 and the new era of corporate citizenship
,
(pp. 76-100)
.
2017
Persistent link: https://www.econbiz.de/10011632968
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75
CSR and
social
marketing
as enablers of recovery after the global recession : the Turkish banking industry
Gul, Misra Cagla
;
Kaytaz, Mehmet
- In:
CSR 2.0 and the new era of corporate citizenship
,
(pp. 274-289)
.
2017
Persistent link: https://www.econbiz.de/10011634643
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76
Social
marketing
and social business
Hasan, Khalid
- In:
Strategic marketing management in Asia : case studies …
,
(pp. 475-509)
.
2017
Persistent link: https://www.econbiz.de/10011596854
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77
Emotionalisierung in der internen CSR-Kommunikation
Huber-Heim, Karin
- In:
CSR und interne Kommunikation : Forschungsansätze und …
,
(pp. 127-140)
.
2017
Persistent link: https://www.econbiz.de/10011649075
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78
Segmentation in
social
marketing
: why we should do it more often that we currently do
Kubacki, Krzysztof
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 1-6)
.
2017
Persistent link: https://www.econbiz.de/10011557761
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79
An umbrella review of the use of segmentation in
social
marketing
interventions
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 9-23)
.
2017
Persistent link: https://www.econbiz.de/10011557771
Saved in:
80
The importance of segmentation in
social
marketing
strategy
French, Jeff
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 25-40)
.
2017
Persistent link: https://www.econbiz.de/10011557881
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