Segmentation in social marketing : why we should do it more often that we currently do
Krzysztof Kubacki, Timo Dietrich and Sharyn Rundle-Thiele
| Year of publication: |
[2017]
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|---|---|
| Authors: | Kubacki, Krzysztof ; Dietrich, Timo ; Rundle-Thiele, Sharyn |
| Published in: |
Segmentation in social marketing : process, methods and application. - Singapore : Springer, ISBN 981-10-1833-2. - 2017, p. 1-6
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| Subject: | Social Marketing | Social marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-981-10-1835-0_1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011557761