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~type:"article"
~type_genre:"Fallstudie"
~type_genre:"Konferenzschrift"
~type_genre:"Sammlung"
~type_genre:"Übersichtsarbeit"
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Search: "Customer relationship management"
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Beziehungsmarketing
274
Relationship marketing
274
Deutschland
54
Germany
54
USA
24
United States
24
Social Web
21
Social web
21
Customer satisfaction
19
Kundenzufriedenheit
19
Brand management
16
Dienstleistungsqualität
16
Markenführung
16
Service quality
16
Marketing management
15
Marketingmanagement
15
Großbritannien
14
United Kingdom
14
Consumer behaviour
13
Konsumentenverhalten
13
Erfolgsfaktor
12
Innovation management
12
Innovationsmanagement
12
Strategic management
12
Strategisches Management
12
Success factor
12
Finland
11
Finnland
11
Lieferantenmanagement
11
Online retailing
11
Online-Handel
11
Quality management
11
Qualitätsmanagement
11
Supplier relationship management
11
Business process management
10
KMU
10
Prozessmanagement
10
SME
10
Social network
10
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10
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14,783
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14,783
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3,365
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3,365
Case study
265
Conference paper
132
Konferenzbeitrag
132
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39
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22
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17
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8
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6
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2
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English
186
German
87
French
1
Italian
1
Author
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Smith, Alan D.
6
Bruhn, Manfred
3
Mainela, Tuija
3
Öberg, Christina
3
Bock, Andreas H.
2
Braekler, Michael
2
Downing, Steve
2
Ewing, Michael
2
Georgi, Dominik
2
Jones, Rosalind
2
Kaunonen, Anna
2
Kes, Isabelle
2
Money, Arthur H.
2
Money, Kevin
2
Rowley, Jennifer
2
Shams, S. M. Riad
2
Steinhoff, Fee
2
Töpfer, Armin
2
Ulkuniemi, Pauliina
2
Wortmann, Ulrike
2
Aaltonen, Kirsi
1
Achimba, Clement
1
Adelsberger, Christian
1
Adjaison, Geoffrey Kwasi
1
Ahlers, Michael
1
Ahmed, Shamsuddin
1
Ahola, Tuomas
1
Ahonen, Aki
1
Ahujy, Vandana
1
Al-Hakmani, Ali
1
Al-Kwifi, Sam O.
1
Al-Rabayah, Wafaa A.
1
Alajoutsijärvi, Kimmo
1
Altenstrasser, Manfred
1
Alves, Helena
1
Amagoh, Francis
1
Amarilli, Fabrizio
1
Amitrano, Cristina Caterina
1
Amoako, George Kofi
1
Amos, Amembah A. Lamu
1
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
10
The journal of business & industrial marketing
7
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
6
Customer-centric marketing strategies : tools for building organizational performance
5
HMD : Praxis der Wirtschaftsinformatik
4
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
4
Marketing von Solutions : innovative Ansätze und Best Practices
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Harvard business review : HBR
3
International journal of electronic customer relationship management : IJECRM
3
International journal of quality and service sciences
3
International journal of services and operations management
3
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
2
Cases on innovations in educational marketing : transnational and technological strategies
2
Deep knowledge of B2B relationships within and across borders
2
Die Betriebswirtschaft : DBW
2
Digital and social media marketing : a results-driven approach
2
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
2
European journal of marketing : EJM
2
Global business and organizational excellence : a review of research & best practices
2
Handbuch Kundenbindungsmanagement
2
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
2
International journal of business innovation and research
2
International journal of management & enterprise development : IJMED
2
Journal of business strategy
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of service research : JSR
2
Journal of small business and enterprise development
2
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Management decision : MD
2
Management research review
2
Managing consumer services : factory or theater?
2
Organizational productivity and performance measurements using predictive modeling and analytics
2
Strategy and communication for innovation
2
The journal of brand management : an international journal
2
The service industries journal
2
ARIS in der Praxis : Gestaltung, Implementierung und Optimierung von Geschäftsprozessen
1
Auf dem Weg zur Integration Factory : Proceedings der DW 2004 - Data Warehousing und EAI
1
Benchmarking : an international journal ; BIJ
1
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ECONIS (ZBW)
275
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1
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1
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
Saved in:
2
Ongoing customization in project-based organizations
Choi, Seungho
;
Miller, Kent D.
- In:
Industrial and corporate change
30
(
2021
)
1
,
pp. 109-122
Persistent link: https://www.econbiz.de/10012594242
Saved in:
3
Digital engagement and customer experience
Amitrano, Cristina Caterina
;
Russo Spena, Tiziana
; …
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 119-136)
.
2021
Persistent link: https://www.econbiz.de/10012612653
Saved in:
4
Social media as social
customer
relationship
management
tool : case of Jordan medical directory
Al-Rabayah, Wafaa A.
- In:
Strategic uses of social media for improved customer …
,
(pp. 108-123)
.
2017
Persistent link: https://www.econbiz.de/10011632741
Saved in:
5
Datenqualität von Big Data als Erfolgsfaktor im
Customer
Relationship
Management
Klier, Mathias
;
Heinrich, Bernd
- In:
Digital Controlling & Simple Finance : die Zukunft der …
,
(pp. 13-24)
.
2016
Persistent link: https://www.econbiz.de/10011544780
Saved in:
6
Customer-to-
customer
relationship
management
(CCRM) : how marketers can successfully engage consumers online
Kim, Molan
;
Thompson, Scott A.
- In:
Strong brands, strong relationships
,
(pp. 185-200)
.
2015
Persistent link: https://www.econbiz.de/10011313571
Saved in:
7
How USAA architected its business for life event integration
Mocker, Martin
;
Ross, Jeanne
;
Hopkins, Craig
- In:
MIS quarterly executive
14
(
2015
)
4
,
pp. 137-150
Persistent link: https://www.econbiz.de/10011412681
Saved in:
8
New product development and manufacturability techniques and analytics
Smith, Alan D.
- In:
Organizational productivity and performance …
,
(pp. 80-95)
.
2017
Persistent link: https://www.econbiz.de/10011568341
Saved in:
9
Kundenorientierung durch augmentiertes Marketing
Gerdes, Jürgen
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 187-199)
.
2018
Persistent link: https://www.econbiz.de/10011741004
Saved in:
10
Customer
relationship
management
adoption : using a dynamic capabilities approach
Pedron, Cristiane Drebes
;
Caldeira, Mario
- In:
International journal of internet marketing and …
6
(
2011
)
3
,
pp. 265-281
Persistent link: https://www.econbiz.de/10008907873
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