Kao, Tzu-Yi; Yang, Ming-Hsien; Wu, Ji-Tsung Ben; Cheng, … - In: Journal of Services Marketing 30 (2016) 2, pp. 141-151
Purpose This study aims to develop a process model to facilitate enterprises’ co-creating value with consumers through social media. Design/methodology/approach Drawing on the concepts of internet-based co-creation and collective action theory, this study outlines a five-stage model...