Consumer brand engagement in the US-China trade war
Year of publication: |
2022
|
---|---|
Authors: | Lee, Yi Hsuan ; Wei, Chiou-Fong ; Lee, Bruce C. Y. ; Cheng, Ya-Yun ; Chen, Yao |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 1, p. 75-90
|
Subject: | Consumer brand engagement | Country-of-origin | Economic animosity | Purchase intention | US–China trade war | China | Handelskonflikt | Trade dispute | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Markenartikel | Brand |
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