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Apples, oranges, and erasers : the effect of considering similar versus dissimilar alternatives on purchase decisions
Friedman, Elizabeth M. S.
;
Savary, Jennifer
;
Dhar, Ravi
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 725-742
Persistent link: https://www.econbiz.de/10011951046
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