Huber, Sebastian; Gebien, Oliver - In: Marketing Review St.Gallen 35 (2018) 5, pp. 76-81
For many years, it has been debated if at all – and to what extent – high-priced goods in general and luxury brands specifically are suitable for online commerce (e.g. Arrigo, 2014 or Dall'Olmo Riley and Lacroix, 2003). Many distinct characteristics of strategic luxury brand management...