B2B : a shift from owning to sharing? : how sharing facilitates new business-to-business relationships between small and medium-sized enterprises
Year of publication: |
2022
|
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Authors: | Huber, Sebastian ; Berge, Karina von dem ; Burri, Simona ; Jüttner, Uta ; Wälfer, Toni ; Huber, Charles ; Niederhauser, Luca |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 39.2022, 3, p. 30-37
|
Subject: | Lieferantenmanagement | Supplier relationship management | KMU | SME | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce |
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