//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Kimmel, Allan J."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Viral marketing
4
Virales Marketing
4
Business ethics
2
Ethics
2
Ethik
2
Führungskräfte
2
Internet marketing
2
Managers
2
Market research
2
Marktforschung
2
Online-Marketing
2
Social Web
2
Social web
2
Unternehmensethik
2
Bibliometrics
1
Bibliometrie
1
Buzz marketing
1
Connected marketing
1
Consumer behaviour
1
Credibility
1
France
1
Frankreich
1
Glaubwürdigkeit
1
Information dissemination
1
Informationsverbreitung
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
1
Practicioner beliefs
1
Scientific method
1
Social contract
1
Sozialvertrag
1
Students
1
Studierende
1
USA
1
United States
1
Wissenschaftliche Methode
1
Word of mouth
1
Word-of-mouth marketing
1
connected marketing
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Book / Working Paper
19
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
4
Book section
4
Reprint
1
Language
All
English
10
Undetermined
4
Author
All
Kimmel, Allan J.
14
Kitchen, Philip J.
3
Smith, N. Craig
2
Audrain-Pontevia, Anne-Françoise
1
Jallat, Frederic
1
Jallat, Frédéric
1
Klein, Jill Gabrielle
1
Smith, N.Craig
1
more ...
less ...
Published in...
All
Journal of marketing communications
3
Psychology & marketing
2
Business Horizons
1
Business ethics : a European review
1
Business horizons
1
Developmental challenges in marketing research
1
Handbook of top management teams
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Marketing theory : a student text
1
Word of mouth and social media
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
OLC EcoSci
3
RePEc
1
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Connecting with consumers via live buzz marketing : public perceptions and the role of ethical ideology
Kimmel, Allan J.
- In:
Business ethics : a European review
24
(
2015
)
2
,
pp. 205-220
Persistent link: https://www.econbiz.de/10011530549
Saved in:
2
WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.
;
Kitchen, Philip J.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10010243434
Saved in:
3
WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.
;
Kitchen, Philip J.
- In:
Word of mouth and social media
,
(pp. 4-4-19)
.
2014
Persistent link: https://www.econbiz.de/10010409817
Saved in:
4
Word of mouth and social media : introduction
Kimmel, Allan J.
;
Kitchen, Philip J.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 2-4
Persistent link: https://www.econbiz.de/10010243437
Saved in:
5
Beliefs about word of mouth among business students and practicioners
Kimmel, Allan J.
- In:
Journal of customer behaviour
12
(
2013
)
4
,
pp. 291-313
Persistent link: https://www.econbiz.de/10010258527
Saved in:
6
Analysis of commercial rumors from the perspective of marketing managers: rumor prevalence, effects, and control tactics
Kimmel, Allan J.
;
Audrain-Pontevia, Anne-Françoise
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 239-253
Persistent link: https://www.econbiz.de/10008651836
Saved in:
7
The organisational grapevine : lessons for business leaders
Kimmel, Allan J.
- In:
Handbook of top management teams
,
(pp. 413-420)
.
2010
Persistent link: https://www.econbiz.de/10008757420
Saved in:
8
The psychological basis of marketing
Kimmel, Allan J.
- In:
Marketing theory : a student text
,
(pp. 121-144)
.
2010
Persistent link: https://www.econbiz.de/10003950829
Saved in:
9
Deception in marketing research : ethical, methodological, and disciplinary implications
Kimmel, Allan J.
;
Smith, N. Craig
-
2009
Persistent link: https://www.econbiz.de/10003794831
Saved in:
10
Social contract theory and the ethics of deception in consumer research
Smith, N. Craig
;
Kimmel, Allan J.
;
Klein, Jill Gabrielle
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 486-496
Persistent link: https://www.econbiz.de/10003884451
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->