Moliner-Tena, Miguel Angel; Fandos-Roig, Juan Carlos; … - In: International Journal of Bank Marketing 36 (2018) 3, pp. 456-481
Purpose: The purpose of this paper is to analyze consumer trust during a financial crisis, studying its antecedents and consequences. The perceptions of older and younger consumers are also compared. Design/methodology/approach: The theoretical model of trust formation is tested on a random...