Nagasawa, Shin'ya - In: Marketing Review St.Gallen 33 (2016) 5, pp. 58-67
LVMH Moët Hennessy-Louis Vuitton SA is the world's largest luxury brand conglomerate. Although it is not widely known, it was Japanese consumers that developed the market for this luxury brand group. This paper will reveal the birth and developmental history of luxury brand conglomerates. This...