Marín-García, Antonio; Gil-Saura, Irene; Ruiz-Molina, … - In: Journal of Services Marketing 35 (2021) 8, pp. 1092-1103
Purpose: The purpose of this study is two-fold. First, to examine the relationship between the retailer’s innovativeness and sustainability from the customer standpoint. Second, to assess the impact of the retailer’s innovativeness and commitment toward sustainability as perceived by the...