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Search: person:"Venkatesh, Alladi"
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Venkatesh, Alladi
49
Chen, Steven
6
Vitalari, Nicholas P.
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Aggarwal, Praveen
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Dholakia, Nikhilesh
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Peñaloza, Lisa
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Journal of macromarketing : examining the interactions among markets, marketing, and society
7
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European journal of marketing : EJM
3
Journal of retailing
3
Journal of Consumer Research
2
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2
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1
Changing the course of marketing : alternative paradigms for widening marketing theory
1
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Does marketing need reform? : fresh perspectives on the future
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Interpretive consumer research : paradigms, methodologies & applications
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Journal of Economic Psychology
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Journal of consumer behaviour : an international research review
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Major theoretical debates and contemporary issues in marketing theory
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Management Science
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Qualitative market research : an international journal
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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The Routledge companion to digital consumption
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ECONIS (ZBW)
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1
Wearable technologies, brand community and the growth of a transhumanist vision
Akdevelioglu, Duygu
;
Hansen, Sean
;
Venkatesh, Alladi
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
5/6
,
pp. 569-604
Persistent link: https://www.econbiz.de/10013206675
Saved in:
2
Consumer ties and social media consumer culture in social media networks
Akdevelioglu, Duygu
;
Venkatesh, Alladi
- In:
The SAGE handbook of social media marketing
,
(pp. 58-71)
.
2022
Persistent link: https://www.econbiz.de/10013368512
Saved in:
3
The influence of objects on creativity
Chen, Steven
;
Chandler, Jennifer
;
Venkatesh, Alladi
- In:
Creativity and Innovation Management
29
(
2020
)
3
,
pp. 481-494
Persistent link: https://www.econbiz.de/10012281266
Saved in:
4
Market value of diversity and ethnicity : a cultural analysis of African American media consumption and representation
Venkatesh, Alladi
- In:
Contemporary consumer culture theory
,
(pp. 33-49)
.
2017
Persistent link: https://www.econbiz.de/10011664616
Saved in:
5
The value of value in CCT
Venkatesh, Alladi
;
Peñaloza, Lisa
- In:
Marketing theory
14
(
2014
)
1
,
pp. 135-138
Persistent link: https://www.econbiz.de/10010255556
Saved in:
6
An investigation of how design-oriented organisations implement design thinking
Chen, Steven
;
Venkatesh, Alladi
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1680-1700
Persistent link: https://www.econbiz.de/10010235027
Saved in:
7
Ethnoconsumerism and cultural branding : designing "Nano" car : commentary
Venkatesh, Alladi
;
Khanwalkar, Seema
;
Lawrence, Lynda
; …
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10010204001
Saved in:
8
Digitizing physical objects in the home
Venkatesh, Alladi
;
Dunkle, Debora
- In:
The Routledge companion to digital consumption
,
(pp. 13-27)
.
2013
Persistent link: https://www.econbiz.de/10009689961
Saved in:
9
Marketing beyond the frontier? : researching the new marketing landscape of virtual worlds
Saren, Mike
;
Harwood, Tracy
;
Ward, Janet
;
Venkatesh, Alladi
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1435-1442
Persistent link: https://www.econbiz.de/10010230188
Saved in:
10
Dynamic use diffusion model in a cross-national context : a comparative study of the United States, Sweden and India
Shih, Eric
;
Venkatesh, Alladi
;
Chen, Steven
;
Kruse, Erik
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 4-16
Persistent link: https://www.econbiz.de/10009703670
Saved in:
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