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Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
Saved in:
2
Two Birds and One Stone
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
International journal of advertising : the quarterly …
40
(
2011
)
1
,
pp. 25-43
Persistent link: https://www.econbiz.de/10009976458
Saved in:
3
Two Birds and One Stone
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-43
Persistent link: https://www.econbiz.de/10008885215
Saved in:
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