Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations
Year of publication: |
2011
|
---|---|
Authors: | Puntoni, Stefano ; Vanhamme, Joelle ; Visscher, Ruben |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 40.2011, 1, p. 25-41
|
Subject: | Werbung | Advertising | Zielgruppe | Target group | Minderheit | Minority | Homosexualität | Homosexuality | Werbewirkung | Advertising effects | Niederlande | Netherlands |
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