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Search: person:"Yorkston, Eric"
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Yorkston, Eric
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A framework for understanding communication through comics (illustrated)
Yorkston, Eric
;
Dreze, Xavier
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 11-26)
.
2020
Persistent link: https://www.econbiz.de/10012320434
Saved in:
2
What drives herding behavior in online ratings? : the role of rater experience, product portfolio, and diverging opinions
Sunder, Sarang
;
Kim, Kihyun Hannah
;
Yorkston, Eric A.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 93-112
Persistent link: https://www.econbiz.de/10012176284
Saved in:
3
Multiple reference points in sequential hedonic evaluation : an empirical analysis
Ghoshal, Tanuka
;
Yorkston, Eric
;
Nunes, Joseph C.
; …
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 563-577
Persistent link: https://www.econbiz.de/10010489709
Saved in:
4
The role of accent standardness in message preference and recall
Morales, Andrea C.
;
Scott, Maura L.
;
Yorkston, Eric A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
Saved in:
5
The Role of Accent Standardness in Message Preference and Recall
Morales, Andrea
;
Scott, Maura
;
Yorkston, Eric
- In:
International journal of advertising : the quarterly …
41
(
2012
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10009976494
Saved in:
6
The Role of Accent Standardness in Message Preference and Recall
Morales, Andrea
;
Scott, Maura
;
Yorkston, Eric
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10009844410
Saved in:
7
The malleable brand : the role of implicit theories in evaluating brand extensions
Yorkston, Eric A.
;
Nunes, Joseph C.
;
Matta, Shashi
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 80-93
Persistent link: https://www.econbiz.de/10003940586
Saved in:
8
The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions
Yorkston, Eric A
;
Nunes, Joseph C
;
Matta, Shashi
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10008347419
Saved in:
9
Using transformational appeals to enhance the retail experience
Naylor, Gillian
;
Kleiser, Susan Bardi
;
Baker, Julie
; …
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 49-57
Persistent link: https://www.econbiz.de/10003732235
Saved in:
10
Using transformational appeals to enhance the retail experience
Naylor, Gillian
;
Kleiser, Susan Bardi
;
Baker, Julie
; …
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 49-58
Persistent link: https://www.econbiz.de/10008890826
Saved in:
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