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Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
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Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
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3
A broader view on brands’ growth and decline
Formisano, Marcello
;
Pauwels, Koen
;
Zarantonello, Lia
- In:
International journal of market research
62
(
2020
)
2
,
pp. 127-138
Persistent link: https://www.econbiz.de/10012214127
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4
The impact of repeated ad exposure on spillover from low fit extensions to a global brand
Lane, Vicki R.
;
Fastoso, Fernando
- In:
International marketing review
33
(
2016
)
2
,
pp. 298-318
Persistent link: https://www.econbiz.de/10011518668
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5
The impact of repeated ad exposure on spillover from low fit extensions to a global brand
Lane, Vicki R.
;
Fastoso, Fernando
- In:
International Marketing Review
33
(
2016
)
2
,
pp. 298-318
should indeed consider low-fit brand extensions as a viable strategic option for
brand
growth
. This is possible because the …
Persistent link: https://www.econbiz.de/10014828553
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6
Drivers of peak sales for pharmaceutical brands
Fischer, Marc
;
Leeflang, Peter
;
Verhoef, Peter
- In:
Quantitative Marketing and Economics
8
(
2010
)
4
,
pp. 429-460
Persistent link: https://www.econbiz.de/10008776297
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