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Search: subject:"Cognitive elaboration"
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cognitive elaboration
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brand relationship quality
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ECONIS (ZBW)
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The power of numbers : an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
Li, Hongliu
;
Xingyuan, Wang
;
Wang, Shuyang
;
Zhou, Wenkai
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 126-139
Persistent link: https://www.econbiz.de/10013536285
Saved in:
2
The structural effects of affective and
cognitive
elaboration
in formation of customer-brand relationship
Ahn, Jiseon
;
Back, Ki-Joon
- In:
The service industries journal
40
(
2020
)
3/4
,
pp. 226-242
Persistent link: https://www.econbiz.de/10012208488
Saved in:
3
Security policy pt-in decisions in Bring-Your-Own-Device (BYOD) : a persuasion and
cognitive
elaboration
perspective
Yang, Xue
;
Wang, Xinwei
;
Yue, Wei Thoo
;
Sia, Choon Ling
; …
- In:
Journal of organizational computing and electronic commerce
29
(
2019
)
4
,
pp. 274-293
Persistent link: https://www.econbiz.de/10012203524
Saved in:
4
Effects of color in disaster relief advertising and the mediating role of
cognitive
elaboration
Zhou, Lijie
;
Xue, Fei
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
4
,
pp. 403-427
Persistent link: https://www.econbiz.de/10012200034
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