Effects of color in disaster relief advertising and the mediating role of cognitive elaboration
Year of publication: |
2019
|
---|---|
Authors: | Zhou, Lijie ; Xue, Fei |
Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 31.2019, 4, p. 403-427
|
Subject: | Cognitive elaboration | color format | disaster relief advertising | issue involvement | Kognition | Cognition | Humanitäre Hilfe | Humanitarian aid | Werbung | Advertising | Katastrophe | Disaster |
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