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Markenname
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Lowrey, Tina M.
3
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Universität <Duisburg-Essen> / Lehrstuhl für E-Business und E-Entrepreneurship
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Marketing letters : a journal of research in marketing
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Stratégies des territoires vitivinicoles : clusters, gouvernance et marque territoriale ; recherche
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Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
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Interdisciplinary public finance, business and economics studies ; Volume 5
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Qualitative Market Research: AnInternational JournalVol. 10 No. 4, 2007pp. 349-361
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The Routledge companion to contemporary brand management
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The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
1
The journal of brand management : an international journal
1
The journal of finance : the journal of the American Finance Association
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Universität Duisburg-Essen - Lehrstuhl für E-Business und E-Entrepreneurship - Veröffentlichungen
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Verpackungsmarketing : Fallbeispiele, Trends, Technologien
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Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
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subject:"markenware"
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1
"Using the right words" : rebranding organizations through digital lexicographic information platforms
Leroyer, Patrick
;
Simonsen, Henrik Køhler
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 307-330)
.
2023
Persistent link: https://www.econbiz.de/10014435296
Saved in:
2
The interplay between brand names and sound symbolism and its influence on size and width perception of consumers
Ögel, İlkin Yaran
;
Bayraktaroğlu, Ayşe Gül
-
2022
Persistent link: https://www.econbiz.de/10013500988
Saved in:
3
Der Einfluss der Marke auf den Unternehmenswert : eine Analyse am Beispiel der Adidas Group
Eisenzapf, David
;
Meser, Michael
;
Reinbacher, Philipp
- In:
Corporate finance : Finanzierung, Kapitalmarkt, …
13
(
2022
)
9/10
,
pp. 281-291
Persistent link: https://www.econbiz.de/10013393386
Saved in:
4
Patent- and trademark-seeking outward foreign direct investment by Chinese firms : the role of business group affiliation
Shi, Xinwei
;
Williams, Christopher
;
Sutherland, Dylan
; …
- In:
Industrial and corporate change
31
(
2022
)
3
,
pp. 838-862
Persistent link: https://www.econbiz.de/10013253528
Saved in:
5
Market entry, fighting brands, and tacit collusion : evidence from the French mobile telecommunications market
Bourreau, Marc
;
Sun, Yutec
;
Verboven, Frank
- In:
American economic review
111
(
2021
)
11
,
pp. 3459-3499
Persistent link: https://www.econbiz.de/10012656019
Saved in:
6
Consumer misinformation and the brand premium : a private label blind taste test
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Sanders, Robert E.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 382-406
Persistent link: https://www.econbiz.de/10012212454
Saved in:
7
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
8
Using demographic variables to determine target segments in binary logit models
Ganbaatar, Tsend-Ayush
- In:
Advances in applied economic research : proceedings of …
,
(pp. 193-224)
.
2017
Persistent link: https://www.econbiz.de/10011744024
Saved in:
9
Erlebniswelt im Zeichen des Elches : zur "Fabrikation der Sichtbarkeit" in der Geschichte von Abercrombie & Fitch
Hörz, Peter F. N.
;
Richter, Marcus
- In:
Zeitschrift für Unternehmensgeschichte
62
(
2017
)
1
,
pp. 111-133
Persistent link: https://www.econbiz.de/10011711648
Saved in:
10
The formation of consumer brand preferences
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
- In:
Annual review of economics
9
(
2017
),
pp. 353-382
Persistent link: https://www.econbiz.de/10011911006
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