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ECONIS (ZBW)
23
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Ein Plädoyer für die Medienethik : transparenz als Wert medialer Qualität. Eine normative Reflexion empirischer Ergebnisse zur Werbewahrnehmung in Jugendprintmedien
Köberer, Nina
- In:
Verschwimmende Grenzen zwischen Journalismus, Public …
,
(pp. 139-158)
.
2017
Persistent link: https://www.econbiz.de/10011593976
Saved in:
2
Measuring the attitude of individuals towards print media advertisements
Sarkar, Samir
;
Chowdhury, M. K.
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10011751003
Saved in:
3
Mediengeschichte Printmedien
Prase, Eva
-
2016
Persistent link: https://www.econbiz.de/10011325679
Saved in:
4
Automated augmented reality content creation for print media
Raso, Rocco
;
Cucerca, Sebastian
;
Werth, Dirk
;
Loos, Peter
- In:
Information systems and management in media and …
,
(pp. 245-261)
.
2016
Persistent link: https://www.econbiz.de/10011628379
Saved in:
5
Wirkung zuführender Printkommunikation im Zeitalter der Digitalisierung
Schuld, Michael
;
Keuper, Frank
;
Neuhaus, Sarah
- In:
Digitalisierung und Innovation : Planung, Entstehung, …
,
(pp. 123-148)
.
2013
Persistent link: https://www.econbiz.de/10009767343
Saved in:
6
FDI in print media
Boopath, D.
- In:
Foreign direct investment (FDI) and global financial crisis
,
(pp. 29-41)
.
2013
Persistent link: https://www.econbiz.de/10009720856
Saved in:
7
Towards a micro conception of brand personality : an application for print media brands in a French context
Valette-Florence, Rita
;
Barnier, Virginie de
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 897-903
Persistent link: https://www.econbiz.de/10009756863
Saved in:
8
Managing new(s) conversations : the role of social media in news provision and participation
Nel, François
;
Westlund, Oscar
- In:
Handbook of social media management : value chain and …
,
(pp. 179-200)
.
2013
Persistent link: https://www.econbiz.de/10009762886
Saved in:
9
"Sentimental 'greenbacks' of civilization" : cartes de visite and the pre-history of self-branding
Hearn, Alison
- In:
The Routledge companion to advertising and promotional …
,
(pp. 24-38)
.
2013
Persistent link: https://www.econbiz.de/10010197583
Saved in:
10
Relaunch von Printmedien : Charakteristika und Maßnahmen
Froböse, Michael
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 327-344)
.
2013
Persistent link: https://www.econbiz.de/10011447472
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