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Fernsehprogramm
499
Television programme
497
Deutschland
104
Germany
104
USA
100
United States
99
Television
70
Fernsehen
68
Fernsehwerbung
59
Television advertising
59
Advertising effects
54
Media usage
54
Mediennutzung
54
Werbewirkung
54
Fernsehsender
47
Television industry
47
Professional sports
39
Profisport
39
Consumer behaviour
38
Konsumentenverhalten
38
Product Placement
33
Product placement
33
Sport event
32
Sportveranstaltung
32
Theorie
32
Theory
32
Football
31
Fußball
31
Competition
26
Film industry
26
Filmwirtschaft
26
Großbritannien
26
Sport
26
Sports
26
United Kingdom
26
Wettbewerb
26
Film production
24
Filmproduktion
24
Brand management
23
Markenführung
23
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Undetermined
98
Free
8
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Book / Working Paper
407
Journal
4
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Article in journal
346
Aufsatz in Zeitschrift
346
Aufsatz im Buch
132
Book section
132
Case study
7
Fallstudie
7
Conference paper
6
Konferenzbeitrag
6
Interview
1
Reprint
1
Rezension
1
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English
354
German
143
French
3
Author
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Förster, Kati
5
Lantzsch, Katja
5
Papandrea, Franco
5
Pelsmacker, Patrick de
5
Romaniuk, Jenni
5
Tainsky, Scott
5
Hallenberger, Gerd
4
Kruse, Jörn
4
Mixon, Franklin G.
4
Russell, Cristel Antonia
4
Schellhaaß, Horst-Manfred
4
Adilov, Nodir
3
Altmeppen, Klaus-Dieter
3
Buraimo, Babatunde
3
Dens, Nathalie
3
Fröhlich, Kerstin
3
Kent, Robert J.
3
Rimscha, M. Bjørn von
3
Rodríguez, Plácido
3
Rott, Armin
3
Siegert, Gabriele
3
Solberg, Harry Arne
3
Agrusa, Jerome
2
Alexander, Peter J.
2
Beal, Virginia
2
Belot, Michèle
2
Benesch, Christine
2
Bhaskar, V.
2
Bourreau, Marc
2
Cauberghe, Verolien
2
Chan, Fong Yee
2
Chong, Alberto
2
Chong, Marco Z.
2
Cunningham, Brendan M.
2
Dagger, Tracey S.
2
Danaher, Peter J.
2
Einstein, Mara
2
Etayo, Cristina
2
Feddersen, Arne
2
Frey, Bruno S.
2
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The journal of media economics
29
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
18
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
14
Journal of advertising research
13
JMM : the international journal on media management
12
Zur Ökonomie der Unterhaltungsproduktion
12
Media-Perspektiven
11
Strategien erfolgreicher TV-Marken : eine internationale Analyse
10
International journal of advertising : the quarterly review of marketing communications
6
International journal of sport finance
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of sports economics
6
Tourism management : research, policies, practice
6
Economics letters
5
Information economics and policy : IEP
5
Journal of travel and tourism marketing
5
Prometheus : critical studies in innovation
5
Psychology & marketing
5
Sport management review
5
Applied economics letters
4
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
4
Handbook of research on transmedia storytelling, audience engagement, and business strategies
4
International journal on media management : JMM
4
Journal of economic behavior & organization : JEBO
4
Journal of promotion management : JPM
4
Kyklos : international review for social sciences
4
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
4
The American journal of economics and sociology
4
Applied economics
3
Arts and the market
3
Engaging consumers through branded entertainment and convergent media
3
European journal of marketing : EJM
3
International journal of sports marketing & sponsorship
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of cultural economics
3
Journal of marketing communications
3
Journal of the European Economic Association
3
Organization : the critical journal of organization, theory and society
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The B.E. journal of economic analysis & policy
3
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ECONIS (ZBW)
499
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1
Television and fertility : evidence from a natural experiment
Bönisch, Peter
;
Hyll, Walter
- In:
Empirical economics : a quarterly journal of the …
64
(
2023
)
3
,
pp. 1025-1066
Persistent link: https://www.econbiz.de/10014226337
Saved in:
2
Substitution effects and the transnational demand for European soccer telecasts
Nalbantis, Georgios
;
Pawlowski, Tim
;
Schreyer, Dominik
- In:
Journal of sports economics
24
(
2023
)
4
,
pp. 407-442
Persistent link: https://www.econbiz.de/10014245983
Saved in:
3
Can television reduce xenophobia? : the case of East Germany
Hornuf, Lars
;
Rieger, Marc Oliver
;
Hartmann, Sven Alfred
- In:
Kyklos : international review for social sciences
76
(
2023
)
1
,
pp. 77-100
Persistent link: https://www.econbiz.de/10014311248
Saved in:
4
Rent control according to Seinfeld
Sanders, shane
;
Luccasen, R. Andrew, III
;
Alakshendra, …
- In:
The American journal of economics and sociology
82
(
2023
)
2
,
pp. 151-161
Persistent link: https://www.econbiz.de/10014312289
Saved in:
5
European men's club football in the eyes of consumers : the determinants of television broadcast demand
Macedo, Anthony
;
Dias, Marta Ferreira
;
Mourão, Paulo Reis
- In:
Journal of sports economics
24
(
2023
)
5
,
pp. 579-623
Persistent link: https://www.econbiz.de/10014295385
Saved in:
6
Against the mainstream : field evidence on a positive link between media consumption and the demand for sports among children
Weimar, Daniel
;
Breuer, Christoph
- In:
Kyklos : international review for social sciences
75
(
2022
)
2
,
pp. 317-336
Persistent link: https://www.econbiz.de/10013190559
Saved in:
7
The audience in media markets
Medina, Mercedes
;
Pérez-Latre, Francisco J.
; …
- In:
De Gruyter handbook of media economics
,
(pp. 169-183)
.
2024
Persistent link: https://www.econbiz.de/10014538891
Saved in:
8
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
9
The Indonesia policy on television broadcasting : a politics and economics perspective
Widyatama, Rendra
;
Polereczki, Zsolt
- In:
Iranian economic review : journal of University of Tehran
25
(
2021
)
4
,
pp. 677-690
Persistent link: https://www.econbiz.de/10012806664
Saved in:
10
Over-the-Top Television Services and Changes in Consumer Viewing Patterns in South Africa
Tengeh, Robertson Khan
;
Udoakpan, Nokuphiwa
- In:
Management dynamics in the knowledge economy
9
(
2021
)
2/32
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012596793
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