Zhu, Zujun; Liu, Junzhe; Zhang, Mengru - In: Industrial Management & Data Systems 122 (2022) 12, pp. 2762-2782
Purpose Reward-based crowdfunding, an emerging financing channel for SMEs, has attracted significant attention from scholars and practitioners. Scholars have mostly explored investors’ herding behavior in platforms to better understand investors’ decision-making mechanisms and management of...