Sales volume and online reviews in a sequential game
Jianheng Zhou, Rongfei Xu and Changmin Jiang
| Year of publication: |
2023
|
|---|---|
| Authors: | Zhou, Jianheng ; Xu, Rongfei ; Jiang, Changmin |
| Published in: |
Journal of the Operational Research Society. - London : Taylor and Francis, ISSN 1476-9360, ZDB-ID 2007775-0. - Vol. 74.2023, 10, p. 2277-2288
|
| Subject: | first-mover advantage | herding effect | online reviews | Sales volume | sequential game | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Absatz | Sales | Extensives Spiel | Extensive form game | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Game theory | Computerspiel | Video game | Herdenverhalten | Herding |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/01605682.2022.2139644 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014446098