GERASYMENKO, Anzhelika G. - In: EcoForum 1 (2012) 1, pp. 9-9
This paper investigates the role of informative advertising in creation and augment of market power as well as the … ability of an advertiser to maximize the value of its economic rent. Informative advertising is considered to be a merit good … informative advertising – differentiating advertising – turns from an instrument of informing consumers into the vehicle of …