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shopper marketing
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unplanned purchasing
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impulsive buying
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impulsivity
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Journal of consumer research : JCR ; an interdisciplinary journal
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Exploratory shopping : attention affects in-store exploration and
unplanned
purchasing
Streicher, Mathias C
;
Estes, Zachary
;
Büttner, Oliver B.
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
1
,
pp. 51-76
Persistent link: https://www.econbiz.de/10012594292
Saved in:
2
The moderating effect of buying impulsivity on the dynamics of
unplanned
purchasing
motivations
Suher, Jacob
;
Hoyer, Wayne D.
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 548-564
Persistent link: https://www.econbiz.de/10012214326
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