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Helsingin Kauppakorkeakoulun julkaisuja / B
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Working papers / W / Helsinki School of Economics and Business Administration
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Fishing with business nets : keeping thoughts on the horizon ; Professor Kristian Möller
Anttila, Mai
(
contributor
);
Möller, K. E. Kristian
(
honouree
)
-
2008
Persistent link: https://www.econbiz.de/10003719216
Saved in:
2
Essays on capabilities based marketing and competitive superiority : FIMAC II - research
Tuominen, Matti
(
contributor
);
Anttila, Mai
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001854741
Saved in:
3
Marketing capability-market orientation interplay : an empirical analysis within industrial context
Tuominen, Matti
-
1998
Persistent link: https://www.econbiz.de/10000997331
Saved in:
4
Strategy and asaptive capability of the firm : a state-of-the-art review of the Miles and Snow typology
Tuominen, Matti
-
1997
Persistent link: https://www.econbiz.de/10000978551
Saved in:
5
Consumer price perception and preferences : a reference price model of brand evaluation and a conjoint analysis of price utility structures
Anttila, Mai
-
1990
Persistent link: https://www.econbiz.de/10004120978
Saved in:
6
Consumer price perception and preferences : a reference price model of brand evaluation and a conjoint analysis of price utility structures
Anttila, Mai
-
1990
Persistent link: https://www.econbiz.de/10013391702
Saved in:
7
Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian
;
Anttila, Mai
-
1989
Persistent link: https://www.econbiz.de/10000762846
Saved in:
8
Markkinointiosaaminen : vertaileva tutkimus suomalaisissa ja ruotsalaisissa pienyrityksissä ; summary: Marketing capability in small companies
Möller, K. E. Kristian
;
Anttila, Mai
;
Virtanen, Päivi
-
1986
Persistent link: https://www.econbiz.de/10000768767
Saved in:
9
Markkinointiosaaminen : vertaileva tutkimus suomalaisissa ja ruotsalaisissa pienyrityksissä ; summary: Marketing capability in small companies
Möller, Kristian K.
;
Anttila, Mai
;
Virtanen, Päivi
-
1986
Persistent link: https://www.econbiz.de/10004736201
Saved in:
10
An application of additive and multiplicative conjoint analysis models in explaining consumer price utility structures
Anttila, Mai
;
Möller, Kristian
-
1981
Persistent link: https://www.econbiz.de/10001840760
Saved in:
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