Consumer price perception and preferences : a reference price model of brand evaluation and a conjoint analysis of price utility structures
Mai Anttila
| Year of publication: |
1990
|
|---|---|
| Authors: | Anttila, Mai |
| Publisher: |
Helsinki |
| Subject: | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Preistheorie | Price theory | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 312 S. graph. Darst |
|---|---|
| Series: | Helsingin Kauppakorkeakoulun julkaisuja / A. - Helsinki, ISSN 0356-9969, ZDB-ID 1113727-7. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Zugl: Helsinki, School of Economics, Diss |
| Notes: | Literaturverz. S. 249 - 263 |
| ISBN: | 951-700-864-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013391702