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~type_genre:"Übersichtsarbeit"
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Hŏ, Wŏn-mu
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Journal of marketing theory and practice
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Abstracting empirical generalizations from private label brand research
Gooner, Richard A.
;
Nadler, S. Scott
- In:
Journal of marketing theory and practice
20
(
2012
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10009509170
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2
Increasing job performance and reducing turnover : an examination of female Chinese salespeople
Rutherford, Brian N.
;
Wei, Yujie
;
Park, Jungkun
;
Hŏ, …
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 423-436
Persistent link: https://www.econbiz.de/10009688899
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3
A framework for understanding new product alliance success
Carlson, Brad D.
;
Frankwick, Gary L.
;
Cumiskey, Kevin J.
- In:
Journal of marketing theory and practice
19
(
2011
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10008900891
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