Mladenovi´c, Dušan; Rrustemi, Visar; Martin, Sebastian; … - 2022
Electronic Word of Mouth (eWOM) engagement on social networking sites (SNSs) is influenced by social relationship … factors and this influence is assumed to be consistent. This study investigates the effects of social relationship variables … in the context of emerging economies. It also observes the mediating role of social relationship variables in the …