Mendia, J. M. Valdez; Flores-Cuautle, J. J. A. - In: Cogent Business & Management 9 (2022) 1, pp. 1-16
Today's omnichannel business models incorporate physical and digital touchpoints interacting with customers. A hyper-personalization …, when a hyper-personalization organizational plan is put in place, it serves two main functions: to deliver personalized … hyper-personalization strategy: data foundation, decisions, design, and distribution. While customer master data management …