Toward customer hyper-personalization experience — A data-driven approach
Year of publication: |
2022
|
---|---|
Authors: | Mendia, J. M. Valdez ; Flores-Cuautle, J. J. A. |
Published in: |
Cogent Business & Management. - ISSN 2331-1975. - Vol. 9.2022, 1, p. 1-16
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | Big Data | Customer interaction | personalization | touchpoints |
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