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~type_genre:"Article in journal"
~type_genre:"Conference paper"
~type_genre:"Lehrbuch"
~type_genre:"Mehrbändiges Werk"
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Search: subject:"advertising"
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| 4 applied filters
Year of publication
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Subject
All
Online-Marketing
7,797
Internet marketing
7,779
Consumer behaviour
6,691
Konsumentenverhalten
6,691
Advertising
5,656
Werbung
5,592
Werbewirkung
5,171
Advertising effects
5,169
Social Web
4,238
Social web
4,238
International marketing
2,453
Internationales Marketing
2,451
Brand management
2,403
Markenführung
2,403
Brand image
1,753
Markenimage
1,753
USA
1,620
United States
1,616
Online retailing
1,566
Online-Handel
1,566
Viral marketing
1,545
Virales Marketing
1,545
Marketingmanagement
1,519
Marketing management
1,506
Beziehungsmarketing
1,440
Relationship marketing
1,440
Electronic Commerce
1,376
E-commerce
1,369
Theorie
1,080
Theory
1,080
Brand
914
Markenartikel
887
Social media
823
social media
761
Internet
733
Website
646
advertising
616
Celebrity endorsement
581
Celebrity-Werbung
581
Direktmarketing
571
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Undetermined
8,627
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1,212
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Article
17,937
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714
Journal
2
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Article in journal
Conference paper
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Mehrbändiges Werk
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17,977
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4,140
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4,140
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2,650
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2,650
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1,799
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1,642
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1,566
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1,141
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958
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958
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522
Case study
479
Fallstudie
479
Textbook
429
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382
Bibliography included
382
Ratgeber
355
Konferenzschrift
335
Guidebook
329
Konferenzbeitrag
186
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180
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173
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140
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140
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125
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125
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124
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104
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104
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99
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99
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75
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64
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59
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English
17,597
German
902
French
46
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40
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16
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8
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8
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5
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5
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4
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4
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3
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3
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3
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3
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2
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2
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2
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2
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1
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1
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1
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1
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1
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Author
All
Gierl, Heribert
63
Pelsmacker, Patrick de
63
Eisend, Martin
53
Taylor, Charles Raymond
53
Dens, Nathalie
41
Septianto, Felix
36
Kaiser, Harry M.
33
Stafford, Marla Royne
30
Reijmersdal, Eva A. van
29
Bellman, Steven
28
Huh, Jisu
28
Yoon, Sukki
28
Ford, John B.
27
Yoon, Hye Jin
27
Dahlén, Micael
26
Hudders, Liselot
26
Chang, Chingching
24
Dwivedi, Yogesh Kumar
24
Tucker, Catherine
24
Okazaki, Shintaro
23
Rosengren, Sara
23
Cheong, Yunjae
22
Choi, Yung Kyun
22
Koslow, Scott
22
Law, Chun Hung Roberts
22
Pauwels, Koen
22
Reid, Leonard N.
22
Torres, Ivonne M.
22
Campbell, Colin L.
21
Diamantopoulos, Adamantios
21
Ko, Eunju
21
Laroche, Michel
21
Manrai, Ajay K.
21
Matthes, Jörg
21
Phau, Ian
21
Pitt, Leyland F.
21
Varan, Duane
21
Wilson, Rick T.
21
Grewal, Dhruv
20
Smit, Edith G.
19
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Institution
All
Springer Fachmedien Wiesbaden
17
Institut für Demoskopie Allensbach
16
Springer-Verlag GmbH
5
Europäische Kommission
4
Springer Gabler <Firma>
3
Uni-Taschenbücher GmbH
3
Donecʹkyj Nacionalʹnyj Universytet
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Russell Sage Foundation
2
UVK Verlagsgesellschaft mbH
2
Verlag Franz Vahlen
2
Absatzwirtschaftliche Gesellschaft
1
Academia de Studii Economice <Bukarest> / Catedra de Relaţii Economice Internaţionale
1
Academy of Marketing
1
American Marketing Association
1
Arbeitsmarktservice Österreich
1
Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutscher Dialogmarketing Verband
1
Deutscher Direktmarketing-Verband
1
Deutschland / Bundesregierung
1
Euromonitor International Plc <London>
1
Europäische Union / Rat
1
Global Marketing Conference <2012, Seoul>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Ifo-Institut für Wirtschaftsforschung
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
MacLean Center for Clinical Medical Ethics
1
Nomos Verlagsgesellschaft
1
Országos Műszaki Információs Központ és Könyvtár <Budapest>
1
Palgrave Macmillan <Firma>
1
Pearson Studium
1
Planung-und-Analyse-Symposium <1, 1985, Neu-Isenburg>
1
Planung-und-Analyse-Symposium <2, 1986, Neu-Isenburg>
1
Prognos AG / Arbeitsbereich Medien und Kommunikation
1
University of Chicago / Law School
1
W. Kohlhammer GmbH
1
Wiley-VCH
1
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Published in...
All
Journal of business research : JBR
672
Journal of advertising research
519
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
328
Journal of marketing communications
318
Journal of retailing and consumer services
293
International journal of advertising : the review of marketing communications
281
Psychology & marketing
222
International journal of internet marketing and advertising : IJIMA
218
Journal of promotion management : JPM
207
Journal of advertising
191
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
International marketing review
150
Management science : journal of the Institute for Operations Research and the Management Sciences
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Journal of marketing research : JMR
134
Journal of promotion management : innovations in planning and applied research
132
Journal of international marketing
131
Industrial marketing management : the international journal for industrial and high-tech firms
129
International journal of hospitality management
126
Journal of marketing
126
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Marketing letters : a journal of research in marketing
113
Tourism management : research, policies, practice
106
The journal of product & brand management
104
The journal of brand management : an international journal
103
Health marketing quarterly
101
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
Information systems research : ISR
98
International journal of electronic marketing and retailing : IJEMR
95
Journal of international consumer marketing
94
Marketing intelligence & planning
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of the Academy of Marketing Science
90
Young consumers : insight and ideas for responsible marketers
90
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Source
All
ECONIS (ZBW)
18,653
Showing
1
-
10
of
18,653
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date (newest first)
date (oldest first)
1
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
2
Ban targeted
advertising
? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
3
Ethical side-effect of dataveillance in
advertising
: impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
4
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
5
Generation Z's perception of privacy on social media : examining the impact of personalized
advertising
, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
6
The development and testing of a pictogram signaling
advertising
in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
7
TV
advertising
and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
8
Effective domestic tourism
advertising
layout : lithuanian perspective
Grigaliūnaitė, Viktorija
;
Pilelienė, Lina
- In:
Central European business review : CEBR
12
(
2023
)
5
,
pp. 93-116
Persistent link: https://www.econbiz.de/10014525460
Saved in:
9
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
10
Evaluating the effectiveness of
advertising
campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł
;
Figura, Ćezary
;
Wojciechowski, Łukasz
- In:
European research studies
27
(
2024
),
pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
Saved in:
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