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Fernsehwerbung
459
Television advertising
459
USA
417
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Television
409
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348
Television programme
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Bellman, Steven
21
Varan, Duane
16
Hazlett, Thomas W.
10
Tainsky, Scott
10
Pelsmacker, Patrick de
9
Chan-Olmsted, Sylvia M.
8
Crawford, Gregory S.
8
Wilbur, Kenneth C.
8
Bakir, Aysen
7
Reijmersdal, Eva A. van
7
Romaniuk, Jenni
7
Salaga, Steven
7
Schweidel, David A.
7
Waterman, David
7
Cauberghe, Verolien
6
Jeong, Yongick
6
Kent, Robert J.
6
Mixon, Franklin G.
6
Russell, Cristel Antonia
6
Waldfogel, Joel
6
Atkin, David J.
5
Beal, Virginia
5
Coffey, Amy Jo
5
Fossen, Beth L.
5
Kim, Kihan
5
Kind, Hans Jarle
5
Klingler, Walter
5
Otsuka, Yasuji
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Papandrea, Franco
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Schreyer, Dominik
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Schweda, Anika
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Shin, Dong-Hee
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Wirth, Michael O.
5
Adilov, Nodir
4
Bates, Benjamin J.
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Breuer, Christoph
4
Chan, Fong Yee
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Cheong, Yunjae
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Chong, Alberto
4
Clement, Michel
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Medien-Rechtliches Symposium <1985, Hamburg>
1
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Zweites Deutsches Fernsehen
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The journal of media economics
119
Journal of advertising research
86
Telecommunications policy : the international journal of digital economy, data sciences and new media
48
JMM : the international journal on media management
30
Journal of advertising : official publication of the American Academy of Advertising
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of sports economics
23
Media-Perspektiven
22
Journal of media business studies
21
Journal of promotion management : JPM
21
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
21
Journal of marketing communications
19
Review of industrial organization : RIO
19
Information economics and policy : IEP
18
Journal of business research : JBR
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Applied economics
12
Prometheus : critical studies in innovation
11
Technological forecasting & social change : an international journal
11
The journal of industrial economics
11
International journal of sport finance
10
International journal on media management : JMM
10
Journal of cultural economics
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Journal of regulatory economics
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
The American economic review
10
Applied economics letters
9
International journal of industrial organization
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of travel and tourism marketing
9
Marketing intelligence & planning
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The Rand journal of economics
9
The journal of law & economics
9
Economics letters
8
International journal of advertising : the review of marketing communications
8
International journal of sports marketing & sponsorship
8
Journal of economics & management strategy : JEMS
8
The economic journal : the journal of the Royal Economic Society
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ECONIS (ZBW)
1,610
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91
Why do Korean users intend to subscribe to global OTT service through their local IPTV service?
Lim, Chulmin
;
Kim, Seongcheol
- In:
Telecommunications policy : the international journal …
47
(
2023
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014309308
Saved in:
92
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
93
Factors determining TV soccer viewing : does uncertainty of outcome really matter?
Pérez, Leví
;
Puente, Víctor
;
Rodríguez, Plácido
- In:
International journal of sport finance
12
(
2017
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011702891
Saved in:
94
Are
television
ratings of baseball's and football’s mega-events declining?
Durfee, Thomas F.
;
Sommers, Paul M.
- In:
Atlantic economic journal : AEJ
47
(
2019
)
3
,
pp. 373-375
Persistent link: https://www.econbiz.de/10012227929
Saved in:
95
The political legacy of entertainment TV
Durante, Ruben
;
Pinotti, Paolo
;
Tesei, Andrea
- In:
The American economic review
109
(
2019
)
7
,
pp. 2497-2530
Persistent link: https://www.econbiz.de/10012100326
Saved in:
96
Adolescent perceptions of black-oriented media: "the day Beyoncé turned Black" : can Black-oriented films and TV programs be marketed more broadly?
Ellithorpe, Morgan E.
;
Hennessy, Michael
;
Bleakley, Amy
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 158-170
Persistent link: https://www.econbiz.de/10012109422
Saved in:
97
How to engage with younger users on Instagram : a comparative analysis of HBO and Netflix in the Spanish and US markets
Martín-Quevedo, Juan
;
Fernández-Gómez, Erika
; …
- In:
International journal on media management : JMM
21
(
2019
)
2
,
pp. 67-87
Persistent link: https://www.econbiz.de/10012201722
Saved in:
98
The limits of propaganda : evidence from Chavez’s Venezuela
Knight, Brian G.
;
Tribín Uribe, Ana María
- In:
Journal of the European Economic Association : JEEA
17
(
2019
)
2
,
pp. 567-605
Persistent link: https://www.econbiz.de/10012161492
Saved in:
99
Early Childhood Education by
Television
: Lessons from Sesame Street
Kearney, Melissa Schettini
;
Levine, Phillip B.
- In:
American economic journal : a journal of the American …
11
(
2019
)
1
,
pp. 318-350
Persistent link: https://www.econbiz.de/10012233600
Saved in:
100
The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
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