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The journal of media economics
118
Journal of advertising research
85
Telecommunications policy : the international journal of digital economy, data sciences and new media
48
JMM : the international journal on media management
30
Journal of advertising : official publication of the American Academy of Advertising
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of sports economics
23
Media-Perspektiven
22
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21
Journal of promotion management : JPM
21
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
21
Journal of marketing communications
19
Review of industrial organization : RIO
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Information economics and policy : IEP
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Journal of business research : JBR
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Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
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Prometheus : critical studies in innovation
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Technological forecasting & social change : an international journal
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The journal of industrial economics
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Journal of cultural economics
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of regulatory economics
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Journal of sport management : the official journal of the North American Society of Sport Management
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The American economic review
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Applied economics letters
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International journal of industrial organization
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of travel and tourism marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The Rand journal of economics
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The journal of law & economics
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Economics letters
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International journal of advertising : the review of marketing communications
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International journal of sports marketing & sponsorship
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International journal on media management : JMM
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ECONIS (ZBW)
1,602
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81
How the Greek
television
landscape changed during the financial crisis
Podara, Anna
;
Matsiola, Maria
- In:
Journal of media business studies
20
(
2023
)
3
,
pp. 284-301
Persistent link: https://www.econbiz.de/10014319851
Saved in:
82
Using marketing frameworks to predict the effects of e-cigarette commercials on youth
Pike, James Russell
;
Miller, Stephen
;
Cappelli, Christopher
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10014302255
Saved in:
83
Why do Korean users intend to subscribe to global OTT service through their local IPTV service?
Lim, Chulmin
;
Kim, Seongcheol
- In:
Telecommunications policy : the international journal …
47
(
2023
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014309308
Saved in:
84
Determinant and the consequence of advertising scepticism : a case of popular brand of instant noodle
Siringoringo, Hotniar
;
Hanum, Yuhilza
;
Sudaryanto
- In:
International journal of business excellence : IJBEX
29
(
2023
)
3
,
pp. 372-389
Persistent link: https://www.econbiz.de/10014294170
Saved in:
85
How campaign ads stimulate political interest
Canen, Nathan
;
Martin, Gregory J.
- In:
The review of economics and statistics
105
(
2023
)
2
,
pp. 292-310
Persistent link: https://www.econbiz.de/10014295614
Saved in:
86
The effect of content on zapping in TV advertising
Becker, Maren
;
Berkmann, Manuel
;
Reinartz, Werner J.
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
87
Factors determining TV soccer viewing : does uncertainty of outcome really matter?
Pérez, Leví
;
Puente, Víctor
;
Rodríguez, Plácido
- In:
International journal of sport finance
12
(
2017
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011702891
Saved in:
88
The political legacy of entertainment TV
Durante, Ruben
;
Pinotti, Paolo
;
Tesei, Andrea
- In:
The American economic review
109
(
2019
)
7
,
pp. 2497-2530
Persistent link: https://www.econbiz.de/10012100326
Saved in:
89
Adolescent perceptions of black-oriented media: "the day Beyoncé turned Black" : can Black-oriented films and TV programs be marketed more broadly?
Ellithorpe, Morgan E.
;
Hennessy, Michael
;
Bleakley, Amy
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 158-170
Persistent link: https://www.econbiz.de/10012109422
Saved in:
90
How to engage with younger users on Instagram : a comparative analysis of HBO and Netflix in the Spanish and US markets
Martín-Quevedo, Juan
;
Fernández-Gómez, Erika
; …
- In:
International journal on media management : JMM
21
(
2019
)
2
,
pp. 67-87
Persistent link: https://www.econbiz.de/10012201722
Saved in:
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