Using marketing frameworks to predict the effects of e-cigarette commercials on youth
Year of publication: |
2023
|
---|---|
Authors: | Pike, James Russell ; Miller, Stephen ; Cappelli, Christopher ; Tan, Nasya ; Xie, Bin ; Stacy, Alan W. |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 24.2023, 2, p. 149-164
|
Subject: | Advertising | Electronic cigarettes | Product evolutionary cycle | Product life cycle | Television commercials | Produktlebenszyklus | Fernsehwerbung | Television advertising | Zigarette | Cigarette | Werbewirkung | Advertising effects | Jugendliche | Youth | Werbung |
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