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Ambler, Tim
9
Roberts, John H.
4
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2
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LaPointe, Pat
1
Neely, Andy D.
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ECONIS (ZBW)
9
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1
A taxonomy of brand valuation practice : methodologies and purposes
Salinas, Gabriela
;
Ambler, Tim
- In:
The journal of brand management : an international journal
17
(
2009/10
)
1
,
pp. 39-61
Persistent link: https://www.econbiz.de/10003899377
Saved in:
2
Dashboards as a service : why, what, how, and what research is needed?
Pauwels, Koen
;
Ambler, Tim
;
Clark, Bruce H.
;
LaPointe, Pat
- In:
Journal of service research : JSR
12
(
2009/10
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10003901039
Saved in:
3
Public health, advertising and reality
Ambler, Tim
- In:
World economics : a journal of current economic …
10
(
2009
)
4
,
pp. 161-180
Persistent link: https://www.econbiz.de/10003933121
Saved in:
4
Narrating the real corporate story
Ambler, Tim
;
Neely, Andy D.
- In:
Business strategy review
19
(
2008
)
2
,
pp. 28-32
Persistent link: https://www.econbiz.de/10003720611
Saved in:
5
How important is marketing efficiency?
Ambler, Tim
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
2
,
pp. 4-7
Persistent link: https://www.econbiz.de/10003691528
Saved in:
6
Assessing marketing performance : dont't settle for a silver metric
Ambler, Tim
;
Roberts, John H.
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 733-750
Persistent link: https://www.econbiz.de/10003768182
Saved in:
7
Beware the silver metric : marketing performance measurement has to be multidimensional ; report No. 06-113
Ambler, Tim
;
Roberts, John H.
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 3-13
Persistent link: https://www.econbiz.de/10003393736
Saved in:
8
Response to Ambler and Roberts' " Beware the silver metric" : report No. 06-114
Peppers, Don
;
Rogers, Martha
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 15-18
Persistent link: https://www.econbiz.de/10003393765
Saved in:
9
A word of warning clarified : reactions to Peppers and Rogers' response ; report No. 06-115
Ambler, Tim
;
Roberts, John H.
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 19-21
Persistent link: https://www.econbiz.de/10003393768
Saved in:
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