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Editors' corner : the "work-ready" marketing graduate
Greenacre, Luke
;
Freeman, Lynne
;
Jaskari, Minna-Maarit
; …
- In:
Journal of marketing education : JME
39
(
2017
)
2
,
pp. 67-68
Persistent link: https://www.econbiz.de/10011741538
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2
Editors' corner : the "work-ready" marketing graduate : part II
Freeman, Lynne
;
Greenacre, Luke
;
Jaskari, Minna-Maarit
; …
- In:
Journal of marketing education : JME
39
(
2017
)
3
,
pp. 131
Persistent link: https://www.econbiz.de/10011791312
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3
Affinity and beyond : leveraging NASCAR's integrated supply network to drive fan equity
Cadwallader, Susan
;
Boyd, Tom
;
Thomas, Aaron
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
3
,
pp. 193-211
Persistent link: https://www.econbiz.de/10009578202
Saved in:
4
Frontline employee motivation to participate in service innovation implementation
Cadwallader, Susan
;
Jarvis, Cheryl Burke
;
Bitner, Mary Jo
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
2
,
pp. 219-239
Persistent link: https://www.econbiz.de/10003980624
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